There is three main reasons why wealth advisors want to join. The
first and foremost, it's the proximity. Our regional managers are so
close to the wealth advisors and our associates and our management
team as well. Like we believe in that proximity because we believe
that the best ideas are going to come from the folks on the ground to
help us change things for the better for our investors. That's the
first thing. Secondly, longevity instead of National Bank Financial,
we believe longevity is important. Our average wealth advisors is an
average 20 years in his or her role, which is really rare and shows
the power of the culture we have to bring forward. And when an advisor
is there for the long term, we get better results for the clients, for
them as well as for the organization. And finally, it's all about our
culture and strategy. So we believe in the best of both worlds because
that's the future. Wealth advisors need to become wealth coaches and
also business owners running a business. So we respect that and
National Bank loves that. So we're investing in wealth management to
help them grow and help them give a better experience for their
clients. That's something we believe in. So a combination of culture,
proximity and making sure we're as well well connected on the
longevity trend are key factors where people decide to join National
Bank Financial.