Our team in Toronto

I feel like we differentiate ourselves with our best of both world culture. We have the backing of a big six Canadian bank at the same time. We're a little bit smaller. We're nimble, we're very entrepreneurial. We like to say that we're big enough to scale and small enough to care. It's not the bank on one side and the advice on the other side. We collaborate together and we actually come up with a good ideas together. We're there to support them so that they can cater better that our clients with over 850 advisors in a network. They all have different business models. So our job is to make sure to cater to all different business models and we're able to do this. And this is why we've been having so much success lately at attracting top quality advisors. I mean, ultimately the true partnership comes from the respect we have for what they do and how much they take care of their clients. And that goes a long way. So the real culture, the entrepreneurial culture is not just something we say, it's something we actually believe in. You know, we've grown a lot over the past couple of years, and the resounding answer is always culture. And we've mentioned culture a bunch of times already, but ultimately it really does come down to that. We love advisors. We love brokerage. One of the biggest things advisors mentioned is the fact that we have a really open door policy. We have a flat management structure. So whether it's advisors or associates, you have access to head office executives, to Simon or myself and all of the regional management team and you can tell that we care. And I think that really comes through in our policies, how we do business and ultimately our structure. And people love it. Our Net Promoter score is one of the highest on the street, and that comes because clients are happy with their advisors, because advisors are happy with the firm. This goes really a long way. Like I said, our business model is catered or built around the clients. We've managed to build a amazing infrastructure of an advisor council, so we have an advisor council with advisors from across the country sitting on our council. We get their feedback. Their feedback is valuable for us and this is how we make the decisions to build a future with them. So we grow as our advisors grow. But we're doing this together into that true partnership that we have with them.